Blue Jeans Do Not Imply Consent

LOUISIANA DENIM DAY – APRIL 10, 2019

April is Sexual Assault Awareness and Prevention month. We are wearing blue denim today in solidarity with sexual assault victims who are wrongly blamed for the assaults perpetrated against them.

Since 1999, wearing jeans on Denim Day has become a symbol against destructive attitudes surrounding sexual assault that blame victims. The Denim Day campaign was originally triggered by a ruling in the Italian Supreme Court, where a rape conviction was overturned because the justices felt that since the victim was wearing tight jeans, she must have helped the rapist remove her jeans, thereby implying consent. The following day, women in the Italian Parliament came to work wearing jeans in solidarity with the victim.

Denim Day always takes place in April, which is recognized as Sexual Assault Awareness Month (SAAM). The U.S. National Denim Day is April 24.

Engage in Denim Day with local organizations such as New Orleans Family Justice Center, Louisiana Foundation Against Sexual Assault, and Sexual Trauma Awareness and Response!

Post your denim photos online with #DenimDay2019.

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